Page 55 - การจัดการความรู้ (Knowledge Management)

°“√®—¥°“√§«“¡√Ÿâ Knowledge Management

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À“°π”À≈—°°“√μ≈“¥„π°“√®—¥°“√§«“¡√Ÿâ (KM Marketing) ‰ª„™â„πÕߧ尓√¢Õß∑à“π
∑à“π®–°√Õ°¢âÕ¡Ÿ≈„πμ“√“ßÕ¬à“߉√
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C1- Customer : √–∫ÿºŸâ∑’Ë®–„™â§«“¡√Ÿâ (Knowledge User)

: √–∫ÿÕߧ姫“¡√Ÿâ∑’˺Ÿâ®–„™â§«“¡√Ÿâ (Knowledge User) μâÕß°“√
: √–∫ÿ«à“Õߧ姫“¡√Ÿâπ—ÈπÕ¬Ÿà∑’Ë„¥À√◊ÕÕ¬Ÿà°—∫„§√
C2 - Convenience, C3 - Communication : √–∫ÿ√Ÿª·∫∫/™àÕß∑“ß„π°“√‡º¬·æ√à
Õߧ姫“¡√Ÿâπ—ÈπÊ

C4 - Cost : √–∫ÿ«à“ª√–‚¬™πå∑’Ë®–‰¥â√—∫∑—Èß„π¡ÿ¡¢ÕߺŸâ„™â§«“¡√Ÿâ·≈–Õߧ尓√

μ—«Õ¬à“ß°“√π”À≈—°°“√μ≈“¥„π°“√®—¥°“√§«“¡√Ÿâ
(KM Marketing) ‰ª„™â„πÕߧ尓√

™◊ËÕÀπ૬ߓπ §≥–æ—≤π“∑√—欓°√¡πÿ…¬å ∂“∫—π∫—≥±‘μæ—≤π∫√‘À“√»“ μ√å (π‘¥â“)

No. C1-Customer Knowledge Who/Where C2-Convenience C4-Cost
C3-Communication

1 π—°»÷°…“ °√–∫«π°“√ ‡®â“Àπâ“∑’Ë ®—¥∑”‡ªìπ Flow Chart ‡¢â“„®ßà“¬
‡√’¬π°“√ Õπ §≥–Õ“®“√¬å ·≈â«≈߇«Á∫‰´μå§≥– ·≈–‡¢â“∂÷ß
¢âÕ¡Ÿ≈‰¥â
дǡ
2 Õߧ尓√¿“¬πÕ° ß“π«‘®—¬ Õ“®“√¬å ®—¥ª√–™ÿ¡«‘™“°“√ √â“ß
ºŸâ‡™’ˬ«™“≠ (Conference) ‡§√◊Õ¢à“¬

™◊ËÕÀπ૬ߓπ..............................................................................................................................................

No. C1-Customer Knowledge Who/Where C2-Convenience C4-Cost
C3-Communication

1

2

3

4

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