Page 39 - การจัดการความรู้ (Knowledge Management)

°“√®—¥°“√§«“¡√Ÿâ Knowledge Management

·∫∫·ºπ§«“¡§‘¥ (Mental Model) ‡√’¬π√Ÿâ‡ªìπ∑’¡ (Team Learning)

√â“ß«‘ —¬∑—»πå√à«¡ (Sharod Vision) Õߧ尓√ ·Ààß°“√‡√’¬π√Ÿâ (Learning Organization) ¿“æ∑’Ë 6 : μ—«·∫∫°“√®—¥°“√§«“¡√Ÿâ‡æ◊ËÕ √â“ßÕߧ尓√·Ààß°“√‡√’¬π√Ÿâ ¥—¥·ª≈ß‚¥¬ √».¥√.®‘√ª√–¿“ Õ—§√∫«√

¡ÿàß¡—Ëπ Ÿà§«“¡ ‡ªìπ‡≈‘» Personal Mastery §‘¥‡™‘ß√–∫∫ (Systems Thinking)

3.°“√ √â“ß·√ß®Ÿß„® „π°“√®—¥°“√§«“¡√Ÿâ (KM Motives) ·∫àߪíπ·≈– ‡¢â“∂÷ߧ«“¡√Ÿâ ·≈°‡ª≈’Ë¬π§«“¡√Ÿâ (Access) (Share) Motivation 𔧫“¡√Ÿâ‰ª ‡°‘¥°“√‡√’¬π√Ÿâ ª√–¬ÿ°μå„™â (Learn) (Apply)

1.°“√ √â“ß·≈–∂à“¬‡∑§«“¡√Ÿâ (SECI Model)

Knowledge Knowledge Knowledge Management Management Management «—≤π∏√√¡ ‚§√ß √â“ß (Culture) (Structure) √–∫∫ “√ π‡∑» ¿“«–ºŸâπ” (Information System/ (Leadership) Technology) 4.°“√®—¥°“√§«“¡√ŸâÕ¬à“߇ªìπ√–∫∫ (KM as a System)

2.À≈—°°“√μ≈“¥ „π°“√®—¥°“√§«“¡√Ÿâ (KM Marketing) ≈Ÿ°§â“ (Customer) §«“¡ –¥«°„π°“√‡¢â“∂÷ß (Convenience) μ—« ‘π§â“ (Product) ∂“π∑’Ë®—¥®”Àπà“¬ (Place) KM MARKETING √Ÿª·∫∫°“√ ◊ËÕ “√ (Communication) §«“¡§ÿâ¡§à“ (Cost) °“√ à߇ √‘¡°“√¢“¬ (Promotion) °“√μ—Ëß§à“ (≠rice)

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