Page 46 - การจัดการความรู้ (Knowledge Management)

Knowledge Management °“√®—¥°“√§«“¡√Ÿâ

ª√–‡¥Á𠔧—≠¢Õß°“√ª√–¬ÿ°μå„™âÀ≈—°°“√μ≈“¥´÷Ëߪ√–°Õ∫¥â«¬ 4Ps „πÕ¥’μ §◊Õ
μ—« ‘π§â“ (Product) °“√ à߇ √‘¡°“√¢“¬À√◊Õ°“√‚¶…≥“ª√–™“ —¡æ—π∏å (Promotion)

°“√®—¥ ∂“π∑’Ë®”Àπà“¬ (Place) ·≈–°“√μ—Èß√“§“ (Price) ¡“®π∂÷ßªí®®ÿ∫—π·π«§‘¥
‰¥â‡ª≈’Ë¬π‰ª‡ªìπ 4Cs §◊Õ μ—«≈Ÿ°§â“ (Customer) °“√ ◊ËÕ “√ (Communication)
§«“¡ –¥«° ∫“¬¢Õß°“√‡¢â“∂÷ß ‘π§â“ (Convenience) ·≈–§à“„™â®à“¬À√◊Õ§«“¡§ÿ⡧à“
¢Õß≈Ÿ°§â“ (Cost) ´÷Ëß·π«§‘¥π’ÈÀ“°π”¡“ª√–¬ÿ°μ儙Ⱇ∫°“√®—¥°“√§«“¡√Ÿâ®–∑”„Àâ°“√®—¥°“√

§«“¡√Ÿâ¡’ª√– ‘∑∏‘¿“æ¡“°¬‘Ëߢ÷Èπ ‚¥¬¡’√“¬≈–‡Õ’¬¥¥—ßμàÕ‰ªπ’È

∂â“Õ¬à“ßπ—Èπ °“√®—¥°“√§«“¡√Ÿâ®–„™â

4Ps À√◊Õ 4Cs ¥’≈–§–

4Cs ®–¥’°«à“§à– πÕ°®“°∑—π ¡—¬ ·≈â«

¬—ßμ√ß°—∫°“√„™âß“π„π KM ‰¥â¥’

2.1) °“√§”π÷ß∂÷ߧ«“¡μâÕß°“√¢Õß≈Ÿ°§â“/ª√–™“™π (Customer) °“√®—¥°“√§«“¡√Ÿâ
μâÕߧ”π÷ß∂÷ßÀ≈—°°“√μ≈“¥μ—«·√°∑’ˇ√’¬°«à“ ≈Ÿ°§â“À√◊Õª√–™“™π (Customer) ´÷Ëß„π∑’Ëπ’È
Õߧ尓√μâÕß∑√“∫°àÕπ‡ªìπÕ—π¥—∫·√°«à“ °≈ÿà¡≈Ÿ°§â“/ª√–™“™π (Customer) À√◊ÕºŸâ∑’ˇ°’ˬ«¢âÕß

(Stakeholder) «à“¡’°’Ë°≈ÿà¡ ¡’„§√∫â“ß ‚¥¬√–∫ÿºŸâ∑’Ë®–„™â§«“¡√Ÿâ (Knowledge User) „À≥â°àÕπ
·≈â«®÷ß∑”°“√ ”√«®μ≈“¥ À√◊Õ ”√«®§«“¡μâÕß°“√§«“¡√Ÿâ®“°ºŸâ∑’Ë®–„™â§«“¡√Ÿâ«à“
μâÕß°“√§«“¡√Ÿâ (Knowledge) Õ–‰√ Õ—π‡ª√’¬∫‡ ¡◊ÕπÀ≈—°°“√μ≈“¥ªí®®ÿ∫—π∑’Ë¡ÿàßÀ“

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